Salus: From a Feature-Stacked App to a Goal-Driven Nutrition Product

Redesigning the UX of a healthy meal subscription app and building its first design system from scratch

Salus Mobile Design System

Role	Head of Product Design: UX strategy, UI design, design system
Product	Salus, a healthy meal subscription app in Saudi Arabia (iOS & Android)
Scope	End-to-end redesign across 12+ flows, a new design system, and a component library
Team	1 Product Manager, 2 mobile engineers, marketing & stakeholders
Timeline	2 Months

Salus had grown feature by feature: plans, a store, a wallet, referrals, and rewards. There was no shared design language holding it together. The app worked, but it felt like several apps stitched together. Every screen used yellow for something different, customers couldn’t see why one plan suited them over another, and people with expired subscriptions landed on dead ends.

I redesigned the experience around one idea: Salus shouldn’t be a menu you order from. It should be a partner that helps you reach a health goal. To make that consistent and buildable, I created the product’s first design system: foundations, components, product patterns, and accessibility rules.

“Built for daily progress, not daily friction.” This became the north star for the system and for the product.

1. The Starting Point: Auditing the Old Experience

Before I designed anything, I went through the live app screen by screen as a customer would: browsing, subscribing, managing a plan, and checking rewards. Then I logged every friction point.

The original Salus app

What I found

UX problems

The home screen repeated itself. “Salus Plans” appeared twice, back to back, with the same five cards. There was no personalization, and the screen looked the same for a first-time visitor as for a loyal subscriber.
Plan choice without context. Plans were labeled “Balanced,” “High Protein,” and “Weight Loss” but gave no guidance on which suited me. Users had to compare calories and prices from memory across screens.
Dead ends for lapsed users. With no active plan, the Orders tab just said “No active orders.” Expired subscriptions stacked up as cards showing “Remaining Days: 0”, each with its own Renew button.
A fragmented checkout. Start date, location, delivery window, captain contact, notes, points, and voucher were spread across a bottom sheet and two long scrolling screens.